Strategies for the Green Economy
By Joel Makower
Joel Makower is one of today's most sought-after green business strategists; dubbed "the guru of green business practices" by The Associated Press, he's been advising start-ups and Fortune 50 giants for more than two decades. In STRATEGIES FOR THE GREEN ECONOMY, Makower distills his years of advisory experience, and offers insights and inspiration for understanding and untangling the complexities and controversies of profiting in the growing green economy.
"Joel Makower has been a front-row witness to the evolution of sustainable business. 'Strategies for the Green Economy' documents the journey, joining big-picture perspective with ground-level practicalities in ways that will challenge and inspire even the most skeptical executive."
-- Lorraine Bolsinger, Vice President, Ecomagination, General Electric
"Long before 'green' was in vogue, Joel Makower shared our understanding of the importance of sustainability in business. His knowledge of the complexities and the dynamics, especially as they relate to the bottom line, yield the insight that many companies have come to rely on."
-- Ursula M. Burns, President, Xerox Corporation
"A growing number of companies are finding pathways to a more sustainable future. No one tells this story better than Joel Makower, whose 'Strategies for the Green Economy' charts the course for a new era of business, one in which forward-looking companies are creating products and services that aren't just greener, but serve their customers better. This is critical reading for anyone who seeks to understand where tomorrow's economic winners are going."
-- William K. Reilly, founding partner, Aqua International Partners, and former administrator, U.S. Environmental Protection Agency
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The Clean Tech Revolution - Now in Paperback
By Ron Pernick and Clint Wilder
Since its original publication in June 2007, THE CLEAN TECH REVOLUTION has quickly become the definitive guide to profiting from the booming clean-tech industry. Now, in the paperback edition, authors Ron Pernick and Clint Wilder have completely revised the material to keep pace with this industry - one that changes by the minute. Here readers will find up-to-date information about which companies are in, which companies are out, and which technologies they should watch as the world moves toward cleaner and more sustainable forms of energy, transportation, water, and materials.
"Should be required reading for any responsible citizen of this planet."
-- Guy Kawasaki, managing director, Garage Technology Ventures
"An accessible and detailed survey of the major technologies and players."
-- Harvard Business Review
"Lucidly written. . . .what sets Pernick and Wilder's book apart is its focus on the business benefits of going green. . . . their focused, informed analysis provides a helpful and straightforward guide that quickly and efficiently unpacks green business strategies."
-- BusinessWeek.com
"Thomas Friedman's book The World is Flat helped people recognize that globalization is pervasive. Similarly, The Clean Tech Revolution shows us that clean energy has arrived and will have a far-reaching impact on the global economy."
-- Bob Greifeld, President and Chief Executive Officer, The Nasdaq Stock Market, Inc.
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